When I’m teaching photography, either on an individual or group basis, I am often asked not only about gear but also the business side of photography. I share my experiences with client proofing software, bookkeeping, client scheduling, etc.
One of the first things every photographer has to decide on is how to promote and share their work online. There are a huge number of choices, including 500px, flicker, Squarespace, and wordpress with custom photography themes such as Photocrati.
This website is currently running the Photocrati theme with WordPress as the back end. While I am very happy with it, I use a different program for online galleries and proofing. I’ve been using Sytist (and its previous sibling, PhotoCart). You can see my Sytist installation here: Whitesell Photography Galleries
I recommend either of these; both are designed to be installed in your own web hosting account which means you have the ability to move to a new hot if you aren’t pleased with your current host. This is an advantage over hosted platforms which would require to to abandon everything and start over from scratch if you decide to move your website.
I like Photocrati’s WordPress engine which allows for much customization, and Sytist has come a very long way and now includes such advanced features as invoicing, a booking calendar, wall designer, eGift cards, project proofing, and much more. Both companies offer great support and have been very helpful whenever I have a design question.
If you’d like to check out either of these programs, you can find them here: